Tag: Intellectual Property, Commercial Litigation, Business News

Companies that invest enormous sums in establishing their global brands often face attempts by others to take a free ride on the coat-tails of their hard-earned reputations. However, a High Court ruling in the context of the energy drinks market showed just how firmly the

A surprising number of companies build their brands on trade marks that they do not actually own. The risks inherent in such arrangements were laid bare by a case in which intellectual property rights in a machine manufacturer’s trading style were acquired by one of