Skip links

Josiah Hincks Solicitors

Calibre of Social Media ‘Influencers’ Can Be Calculated, High Court Rules

Calibre of Social Media ‘Influencers’ Can Be Calculated, High Court Rules

Can the marketing clout of famous sports personalities, musicians and other so-called ‘influencers’ be measured by the level of their social media exposure? Yes, it can, the High Court has ruled in a case concerning a football shirts contract. A sportswear company had an exclusive